Company branding is an important aspect of company. It is only with the presence of good and well established company name, you will be able to develop a customer base and ensure customer loyalty. When you start a company, it is vital that you spend money in branding and marketing your company.

You might think that it is an unnecessary expenditure, but in reality it is one of the most important things you need to be spending your money on. For example, what if companies like Nike, Adidas, or Puma did not spend time, effort and money on their logo, branding and marketing, do you think they will be able to touch the level of success they had attained now? No! However, luckily, we do not live in the 19th century where you would have to spend a fortune on branding and marketing, you live in the internet age where you have ways to market in much effective ways. Here are few ideas you can use to help you create your brand and attract customer loyalty.

Giveaways and freebies

You might think that this is spending a huge amount of money on something irrelevant. But, have contests and give gift vouchers or freebies to people which would attract people to check out your company and products when they are enlisting themselves for the contest. You can use this as an opportunity to collect these participants email address and send them newsletters and promotions about your company products (email marketing). You can also give cheap corporate gifts Singaporefor long term customers or for people who had made purchase above a certain amount.

Advertisements and run campaigns

You should make sure to run a catchy advertisement for your products with a slogan or catch phrase. You need to make sure that there are no copyrights issue. It is true that any publicity is good than no publicity but people are pretty extreme and they might move to boycott your products.  You should also make sure that your company name is involved in campaigns not political ones but for social causes. This will get people talking about your company. However make sure that your company products are in line with campaign cause. For example, if you are Paper Company supporting a greener earth campaign which is chiefly promoting ‘say no to paper’, it will be a great irony. But, if you are planning to get customer with humour, it might be a bit tricky.

In addition to the above mentioned, it is important to make sure that you understand that you need to make an emotional connection with your customers for them to feel connected to you and your products. This should be incorporated in all the aspects where you are dealing with customers.

 

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